Pitman Training

Blogging for Business

Course Outline

Blogging has become an essential part of the social interaction with others online, to help a business engage with its online customers or audience from a personal, opinion and review.

This Blogging for Business short online course focuses on those who want to learn more about how to create and write blogs in a professional capacity. Writing a blog for a business is a specialist skill and requires a lot of thought to be put into it before publishing to a large customer based audience. It’s vital that a business blog has the correct tone for its audience, it can be all too easy to alienate through bad social etiquette which could spell PR disaster for a business.

Start professional blogging today with Blogging for Business.

This course has been put together to offer and guidance on how to write engaging, professional business blogs. By the end of this short course, you will be well placed to go on and start a new business blog. 

 

This course is great for anyone that is thinking of starting an online blog for their own business or that has been asked to write for their employers blog. 

It’s a great course to take to get you up to date skills on another one of the most popular social media platforms. Having this blogging certification on your CV will give you an additional skill which could help you get your dream job working either in Marketing or PR, as a Social Media Guru/Specialist, Journalist, EA, VA, PA or Office Manager.

This course covers all the essentials areas you need to know before getting started with your blog. The three main areas you’ll look at are: 

Finding out about blogs: which include the different types of blog, typical elements of a blog site and blog post, interesting blogs, blogs to follow, commenting and sharing on blogs, how you could use a blog, what to post and when.

Designing a blog site: which includes the different ways to present a blog, adverts, colours and contrasts, images, accessibility issues and will also look at the different blogging software options. 

Maintaining the blog site: which will look at creating a plan, identifying good post content, writing the content, registering with search engines, distributing posts, sharing and marketing posts and  measuring impact. 

Whilst you have access to the online learning platform, you will also be able to view additional tutorial sessions which will help you look at WordPress, Blogger or Tumblr blog sites so that you can gain extra tips and guidance on creating your blog site.

This is a short course and will take you 4 hours to work through it.

Our Blogging for Business course is part of our distance learning range – which can be accessed online.

This means that you have the flexibility to study our Blogging for Business course:

  • In centre, with our friendly course advisors available for support and guidance as and when you need it.
  • At home or from work – with support via email or telephone during working hours.
  • On a blended mix – in-centre for the modules you need help with, at home or from work for those you are gliding through.

Once you’ve decided to go ahead, all you’ll need to do is contact your nearest Pitman Training centre that offers and supports our distance learning platform, and they will arrange for you to have an induction to show you around the system and talk you through how our online training works. After this, you can learn in your own time and at your own speed, but with the knowledge you have support at hand if required. 

To find your nearest centre that offers and supports our online Blogging for Business training, click here.




The best way to make sure your training programme suits you, your skills, your ambitions and your busy schedule, is to get in touch with us for a free, friendly expert career consultation.