Pitman Training

Facebook for Business

Course Outline

Facebook for Business is a whistlestop tour of using Facebook to promote your company. Looking at how individuals use it and how businesses can capitalise on this, this short online course covers all bases.

From setting up your timeline, to attracting fans to your page, to sponsoring stories, to measuring engagement, we look at the whole spectrum of opportunities that this social media platform offers.

The purpose of this course is to fill any knowledge gaps on what Facebook can do for you as a business. It’s an opportunity to bring everything you already know to the table, then expand on this and look at this hugely popular social media platform with a slightly different head on. Seeing yourself as a customer as well as a business is very powerful and understanding how both parties use Facebook brings a lot of insight.

Whether looking to promote yourself or your business, we’re sure you’ll learn something new.

This course is ideal for anyone looking at how to use social media to promote their business or personal profile. 

Particularly suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, Entrepreneurs as well as those involved in PR, Event Management and Promotion.

Facebook for Business looks at how to use Facebook as a promotional tool. A very practical course it helps you explore this platform and the opportunities that come with really understanding how it works. 

With Facebook for Business you’ll see:

How it builds your influence * How it improves customer relations* How it keeps you connected

You’ll learn:

  • How to use its features effectively
  • How to optimise your profile
  • How to attract new audiences
  • How to market yourself creatively

Covering details such as setting up your timeline, promoting a company page, promoting events, attracting fans, running competitions, planning your posts and using Insights, this course shares best practice across the board.

Many employers now expect a good understanding of Facebook from a corporate perspective and this practical course unravels it all for you. We also think you’ll have a lot of fun!

The Facebook for Business course runs over 5 hours. An online course, with the content split into sections, you can take it a step at a time, or blitz it in one foul swoop. Once you start we think you’ll be excited by new discoveries, then there’ll be no stopping you!

This course can be studied online. This means, you have the flexibility to study our Facebook for Business course:

  • In centre, with our friendly course advisors available for support and guidance as and when you need it.
  • At home or from work – with support via email or telephone during working hours.
  • On a blended mix – in-centre for the modules you need help with, at home or from work for those you are gliding through.

Once you’re ready to go ahead, all you need to do is contact your nearest Pitman Training centre who will be able to talk you through the process and set you up on the online platform, and then you’ll be ready to study the Facebook for Business course at a time and place convenient to yourself.

To get in touch with your nearest centre that offers and supports our online Social Media Training courses click here.




The best way to make sure your training programme suits you, your skills, your ambitions and your busy schedule, is to get in touch with us for a free, friendly expert career consultation.