Pitman Training

Twitter for Business

Course Outline

Twitter for Business is a short online course that takes you through the basics of how to get started on the online micro-blogging platform. It starts at the very beginning showing you how to set up your profile and takes you through posting your first tweet.

You’ll then move on to looking at how you can organise your twitter account, and you’ll see how you can use it most effectively for a number of different purposes. Taking you through the technical aspects, as well as helping you see what kind of things to post, and who to interact with, this short online course is a great first step into the world of Twitter.


This course looks at how you can use Twitter to promote a business, or your own personal profile. It’s been created to show you in simple, easy steps, how this online platform can be so powerful.

This short online course lets you work through exploring Twitter at your own pace, and you’ll see how it can be used for marketing, customer service, research and information gathering, or just to raise your profile. After Twitter for Business we’re confident you’ll no longer feel scared by Twitter, but excited by its possibilities.

Twitter for Business is perfect for anyone who wants to learn how to use Twitter to promote their business or personal profile. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion….Whilst this course will help people in these job roles specifically, anyone in business who doesn’t yet use Twitter in their day to day lives could benefit from this course.

Twitter for Business offers a practical, hands on approach to getting to grips with Twitter. It covers the basics, but also shows you what it can really do when you start to get under the skin of this platform.

Get started with:

Setting up a Twitter account, Writing Tweets, Following People and Gaining Followers

Then move on to:

  • Using lists to group people together
  • Using keywords for researching topics
  • Using shortened links to track tweet popularity
  • Content – what to say and what not to say
  • Measuring your success

Twitter for Business is an online course, so you can work through it in chunks, and take it at your own pace. It is also supported by a Pitman Training textbook, which you can keep for your reference.

Twitter for Business is a short online course, anticipated to take around 4 hours, but you can work through it at your own pace, and take the course one section at a time. There’s no pressure or rush, it’s totally down to you.

This course can be studied online. This means, you have the flexibility to study our Twitter for Business course:

  • In centre, with our friendly course advisors available for support and guidance as and when you need it.
  • At home or from work – with support via email or telephone during working hours.
  • On a blended mix – in-centre for the modules you need help with, at home or from work for those you are gliding through.

Once you’re ready to go ahead, all you need to do is contact your nearest Pitman Training centre who will be able to talk you through the process and set you up on the online platform, and then you’ll be ready to study the Twitter for Business course at a time and place convenient to yourself. 

To get in touch with your nearest centre that offers and supports our online Social Media Training courses click here.




The best way to make sure your training programme suits you, your skills, your ambitions and your busy schedule, is to get in touch with us for a free, friendly expert career consultation.